Top 10 Best Customer Rewards Software to Try in 2025

Frederick F. Reichheld and W. Earl Sasser, Jr. highlighted in Quality Comes to Services that rewards can drive customer loyalty, yet many programs fail due to poor design. A rewards program isn’t just a promotional tool—it’s about creating value and fostering loyalty.

Bain & Company’s study revealed that up to 80% of satisfied customers don’t make repeat purchases. This shows the need for well-aligned loyalty programs that encourage repeat business. Traditional programs followed the simple “spend, earn, redeem” model, but recent research from Harvard Business Review emphasizes moving beyond this approach. Advanced customer rewards software enables businesses to tailor programs to their best customers and drive desired behaviors.

Take American Express, for example. Its Membership Miles program initially struggled due to misalignment with strategic goals. By focusing on profitability and tracking metrics like retention, cross-selling, and customer acquisition, Amex transformed its program into a profit center. This shift helped increase rewards spending to $15.37 billion in 2023, boosting revenue by 32%.

If rewards programs can drive such success, imagine what the right customer rewards software could do for your business. To help, we’ve rounded up the best options to consider in 2025.

What is customer rewards software?

Customer rewards software is a solution that allows businesses of all sizes to create and manage customer loyalty programs efficiently by providing tools for setting up earning rules, rewards, and program tiers, and tracking program performance through analytics.  

Keeping what HBR revealed that "Customers prefer rewards programs with cash value, relevance, choice, aspirational value, and convenience," it is necessary for such platforms to have key features such as flexible API, scalability, inclusive customer touchpoints interfaces, flexible program limits, customization possibilities, and tracking and analytics. If customer rewards software is placed into the system, it can help your overall business.

Now that we have quantified the value of customer rewards and how they impact customer loyalty, let us cover what types of businesses require customer rewards software.

What type of businesses needs customer rewards software? 

Customer rewards software isn't a requirement but a necessity for most enterprises, and SMBs across verticals to streamline as well as enhance customer loyalty. Rewards, if used right, according to HBR's industry analysis, can easily breed into loyalty. The analysis revealed that: 

• All customers are not made the same, and their needs, and wants are different as well. One must deliver what the consumer wants, championing the matter of hyper-personalization.  
• A loyalty program should be designed to share value with customers while keeping it in proportion to the value they create for the company. A business cannot benefit from a 'chronic switcher.' 
• The reward program should be in line with the company's capabilities and strategy. If restructuring the reward program is what's needed to scale, then that is what should be done. Like Amex. American Expressed restructured its rewards program to create new customer habits and provide stronger incentives for its most profitable customers.
• A company needs to create value through partnerships and networks that offer a range of rewards and incentives, similar to GM Products and Household Finance. 
• A loyalty program is a long-term strategy that requires a sustained effort to build and maintain customer loyalty. According to HBR, "The full potential of value sharing through rewards is realized only when customers become sustainably loyal."

So, keeping these points in mind, any company can turn rewards into loyalty. Customer rewards software can build stronger customer relationships, leading to more sales and a more stable business. Companies can incentivize repeat business and build stronger customer relationships by offering points, discounts, or other perks. 

As for which businesses can benefit, almost any industry with a customer base can leverage rewards programs. Here are a few examples: 

• Retail: Stores can use this software to implement programs that reward customers for their purchases. Examples include awarding points, offering exclusive discounts to members, or providing early access to sales.
• Restaurants: This software can create loyalty programs with rewards like free meals or birthday treats to encourage customers to return more frequently.
• Travel: Airlines and hotels can incentivize bookings by offering rewards programs where points can be redeemed for flights, stays, or upgrades.
• Financial Services: This software can be used to design programs that reward customers for using their financial products or services.
• Hospitality: Hotels and resorts can leverage customer rewards software to create programs that incentivize repeat stays or encourage customers to spend more on amenities.
• Insurance: Loyalty programs can be implemented using this software to reward policyholders for on-time payments or for referring new customers.
• Fast-Moving Consumer Goods (FMCG): Companies that sell everyday consumer products can use customer rewards software to encourage brand loyalty and repeat purchases. This can be achieved through points programs or exclusive offers for members.

Now that we have covered the industries that can get customer rewards software. let's dive into some of the top software options available in 2025. 

Top 10 picks for best customer rewards software to build loyalty

Building customer loyalty goes beyond simple discounts or points—it’s about creating meaningful connections. With the right customer rewards software, you can design programs that not only retain customers but also drive measurable growth. Here are the top customer reward solutions to help you do just that!

comparison table for the top 10 customer rewards software based on the provided content:

1. Loyalife 

Understanding that one-size-fits-all doesn't work in loyalty and reward management, Loyalife came up with a SaaS-based solution for brands across verticals to build a scaling loyalty program, keeping rewards, gift cards, experiences, and many perks at the center. Loyalife allows its users to customize the loyalty program, define rules of the reward accrual, integrate tiered levels into the program, and much more. 

In addition to this, it holds the ability to give you access to the world's largest reward marketplace through the integration of Loyalife Marketplace. So, going through a vast catalog containing over 10 million rewards, 1 million merchants across the globe, 100,000 experiences, and more than 10,000 branded gift cards to create a personalized rewarding journey will become easier. 

Key features: 

• Launch engaging loyalty programs with a scalable engine and a conversational AI interface to simplify administrative tasks.
• Deploy loyalty programs across various channels, including online, in-store, and mobile apps, ensuring a unified customer experience and seamless point accumulation and redemption.
• Utilize AI-enabled analytics to gain insights across each touchpoint of your program and engagement campaigns, facilitating data-driven decision-making.
• Offer your loyal customers over 10 million redemption options, including travel bookings, gift cards, merchandise, experiences, and charitable donations.
• Integrate your CRM, marketing tools, transaction systems, and other platforms with Loyalife's API-centric infrastructure to build a comprehensive loyalty program.
• Monitor and secure your business from fraudulent activities with features like maker-checker controls and points capping.
• Cater to a global audience by building a loyalty program with multi-language support, all managed from a single platform.

Pricing: Customizable. Contact Loyalife to know your quote. 

G2 rating: 4.2/ 5 

Free trial: Not available. 

2. Plum 

Plum is a lucrative platform that enhances customer engagement through personalized rewarding options. It offers three methods of reward distribution: Xoxo points, Xoxo links, and Xoxo codes.

The software provides a scalable platform with gamified loyalty programs, rule-based rewards, and a global rewards catalog that allows customers to redeem rewards in their local currency. The platform offers a variety of gift options, with a catalog of over 30,000+ items across 26+ categories, including gift cards, experiences, and merchandise.

Key features: 

• Personalized storefront design for audience engagement.
• Efficient reward scheduling and dispatch.
• The multilingual, multicurrency global rewards catalog.
• Detailed reporting and dashboard for program success monitoring.
• Self-served platform with quick setup and easy navigation.
• 24/7 support with quick response time.
• High certification standards for compliance reduction.
• Ability to go beyond geographical limitations without conversion hassles.

Pricing: $299 per month 

G2 rating: 4.4/5 

Free trial: Available.

3. Ascenda

Ascenda Loyalty has a comprehensive reward infrastructure tailored to launch premium reward programs. It allows fintech and financial services to tailor end-to-end reward programs with stellar features. 

Key features:

• Get a complete rewards infrastructure that includes rewards design, implementation, and management. 
• Get a variety of rewards that can be tailored to meet the specific needs of each client. 
• Availability of optional single sign-on.
• Avail of core points ledger and accrual engine.
• Have exposure to zero-integration deployment options.

Pricing: Contact Ascenda Loyalty 

G2 rating: NA 

Free trial: Unavailable

4. Loyalty Rewardz 

Loyalty Rewardz is a rewards and loyalty platform to help businesses build and manage effective customer loyalty programs. It comes with a user-friendly interface. What's more exciting is that it operates on a restful architecture that assures scalable performance through and through.  

Key features:

• The platform supports various payment methods. 
• Loyalty Rewardz' architecture is designed to be stateless, independent, and pluggable. 
• Give varying rewards for different tiers to incentivize customers. 

Pricing: Contact Loyalty Rewardz to get a quote.

G2 rating: NA 

Free trial: Unavailable

5. Antavo 

Antavo is a no-code platform that helps manage loyalty and reward distribution among customers easily. What's unique about Antavo is that it provides mobile passes as digital loyalty cards. The mobile-friendly software has a quick time-to-market with easy-to-understand APIs that create a seamless mobile experience. 

Key feature:

• Get a wide range of multi-brand, omnichannel, and multi-country capabilities through Antavo.  
• Handle large volumes of customer data. 
• It has API-centric technology. 
• You can create the UX that is the best fit for your customer. 
• It fits right with the existing marketing stack. 

Pricing: €1,500/ A month 

G2 rating: 4.5/ 5 

Free trial: Unavailable

6. Comarch 

If you are looking to create a stellar customer experience, influence consumer behavior, and analyze the member data using just one tool, then Comarch should be your go-to. One unique feature of Comarch is that it is an AI-integrated software that powers its ability to manage loyalty programs. 

Key features:

• The software comes with easy-to-use features.  
• It offers round-the-clock support in local languages. 
• Set up and manage various marketing campaigns, including promotions, discounts, and product giveaways. 
• Personalize the customer experience to deliver experiences to customers across multiple touchpoints.

Pricing: Unavailable. Get in touch with Comarch to get a quote. 

G2 rating: 4.1/ 5 

Free trial: Unavailable

7. Rewards360 

Reward360 is another installation on our listicle that helps businesses create customized rewards programs to connect with customers and employees. The software focuses on giving data-driven insights and personalized experiences. Whether you want to upsell, cross-sell, or create brand advocates, Rewards360's robust features can easily help you accomplish any marketing endeavor.

Key features: 

• Get predictive insights and simulation tools to optimize campaigns and improve loyalty strategies. 
• Use smart customer segmentation and campaign personalization. 
• Enjoy dedicated support from the service team to ensure seamless platform management and data security. 
• Launch smart campaigns.

Pricing: Unavailable. Contact Rewards360 to get a quote. 

G2 rating: NA 

Free trial: Unavailable

8. Talon.one 

Talon.one is a powerful customer advocacy engine that holds the capacity to build and manage highly customized loyalty programs. It has a user-friendly interface and robust features that make managing campaigns easy. You can distribute track discounts, and coupons, during any referral as well as loyalty programs via Talon.one.

Key features: 

• Customize the loyalty programs based on any customer profile or session data, business attributes, time, location, and more.
• Get support for any worldwide currency, virtual currency, stamp, or point system. 
• Get cross-brand compatibility to allow customers to earn and redeem rewards across multiple brands. 
• Integrate with popular business intelligence and SKU data to track customer behavior and optimize campaigns.

Pricing: €1,500/ A month 

G2 ratings: 4.6/5

Free trial: Available

9. Perx 

The Perx is a comprehensive customer engagement and loyalty solution designed to help businesses maximize value as it creates a rewarding digital experience. 

Key features: 

• Perx leverages gamification to drive positive customer behavior. 
• The platform seamlessly integrates with various tools, including CRM, CDP, and CEPs, to provide a unified view of customer data. 
• Automate marketing efforts to streamline processes and enhance customer interactions. 
• The platform provides detailed analytics to help businesses track performance. 

Pricing: Unavailable.

G2 rating: 4/ 5 

Free trial: Unavailable

10. Annex Cloud 

Annex Cloud is a robust solution with extensive features to help businesses deliver personalized and rewarding customer experiences. It allows incentivizing referrals and encourages customers to advocate for the brand on social media. Moreover, the platform ensures that customers receive a rewarding loyalty experience today and tomorrow through its continuous innovations.

Key features: 

• Get exposed to quick and easy deployment, reconfiguration, and updates without requiring any recoding or development. 
• Have a collection of unlimited zero- and first-party attributes with consent, advanced segmentation, and personalized experiences. 
• Access various tools for retaining customers, including gamification, action series, customizable omnichannel experiences, exclusivity, tiers, paid rewards, and more.

Pricing: $15,000/ A year

G2 rating: 4.2/ 5 

Free trial: Unavailable

Why Loyalife is the best customer rewards software

Loyalife redefines the way businesses approach customer loyalty, offering a robust platform that combines innovation, scalability, and unmatched flexibility. Whether you're a small business or a global enterprise, Loyalife empowers you to build loyalty programs that resonate with your audience. Here’s why it stands out:

• Customizable loyalty programs: Tailor loyalty programs to align with your brand’s identity and customer preferences. Loyalife offers endless flexibility, enabling you to create programs that drive repeat business and long-term relationships.
• Omnichannel experience: Deliver a seamless loyalty journey across all touchpoints—be it online, in-store, or through mobile apps. Loyalife ensures a consistent and engaging experience for your customers, no matter where they interact with your brand.
• Advanced analytics for smarter decisions: Loyalife doesn’t just track data—it transforms it into actionable insights. With AI-driven analytics, you can measure program effectiveness, understand customer behavior, and fine-tune your strategies to maximize engagement and ROI.
• Extensive rewards marketplace: Offering over 10 million redemption options, including travel, gift cards, merchandise, and even experiences, Loyalife caters to the diverse preferences of your customers, keeping them excited and engaged.
• Seamless integration: With its API-first infrastructure, Loyalife integrates effortlessly with your CRM, e-commerce platforms, and marketing tools. This ensures a smooth implementation and a unified ecosystem for managing your loyalty program.
• Robust fraud management tools: Protect your program’s integrity with advanced fraud detection features like points capping, maker-checker controls, and detailed transaction monitoring, ensuring every reward is accounted for.
• Global reach with local sensibility: Designed to cater to businesses and customers worldwide, Loyalife offers multi-language support and localized features, ensuring a consistent and personalized experience across regions.

Loyalife isn’t just software—it’s a comprehensive loyalty solution that helps businesses cultivate meaningful customer relationships, drive retention, and boost revenue. With Loyalife, you’re not just rewarding customers; you’re creating lasting value that benefits your brand and your bottom line.

Conclusion

A well-executed customer rewards program can be a game-changer for any business, turning one-time buyers into loyal advocates. The right customer rewards software simplifies this process, allowing you to design tailored programs that drive engagement, increase retention, and boost revenue. From offering extensive redemption options to delivering actionable insights, the features of top-tier software, like Loyalife, ensure your loyalty strategy is effective and impactful.

Loyalife, with its customizable programs, seamless integrations, and global reach, sets a benchmark in customer rewards technology. It goes beyond traditional rewards, helping businesses foster genuine connections with their customers while achieving measurable growth.

As you evaluate your options, consider how the right software can align with your goals and provide the tools needed to elevate your loyalty program. Start exploring the best customer rewards software today and create a loyalty strategy that truly sets your business apart.

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