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Did you know that 65% of consumers want to be rewarded for their loyalty? In fact, the same study by Acxiom has revealed that 72% of consumers are more likely to remain loyal to brands that offer them discounts and rewards programs. These statistics highlight the critical role that loyalty programs play in building strong customer relationships and driving business growth.
This challenge is easily reflected when PwC established that 63% of executives are willing to increase their budget for loyalty programs in the latest planning cycle. Businesses are viewing loyalty programs not just as retention tools but also as engines for growth. However, one must integrate customer loyalty software to allow these loyalty programs to reach their maximum potential. Therefore, this blog will share a list of 17 customer loyalty software that will help you win over customers easily.
What is customer loyalty software?
Customer loyalty software is a technology that allows a business to manage and track customer reward programs so that they can build long-lasting relationships with their customers. These programs incentivize customers to make repeat purchases.
So, customer loyalty software allows the businesses to manage and optimize the reward programs. By offering them benefits such as points, discounts, or exclusive offers, the organizations aim to retain customers as it does promotions by enticing them. By using customer loyalty program software, businesses can:
- Learn what customers like, so businesses can offer them things they want.
- Entice the customers to come back and make a repeat purchase with your brand.
- Improve customer retention rate.
- Provide an omnichannel experience where customers can earn and redeem rewards across all touchpoints.
How to choose the right customer loyalty software suited for your business?
When you integrate the right customer loyalty software, it can give you the needed edge to stand out from competitors and attract new customers. To offer an appealing loyalty program, the software can be a key differentiator. Following is the way to find the customer loyalty software that suits your requirements:
- Identify your goals: Start by outlining what you want to achieve with your loyalty program. Ask yourselves questions like, 'What do you want to achieve with a loyalty program?', 'Increase repeat purchases, drive customer engagement, or gather valuable customer data?' Understanding these goals will guide your customer loyalty program software selection process.
- List desired features: Make a list of features essential for your program's success. Consider features like points-based rewards, tiered memberships, or integration with your existing systems. Prioritize the features that directly support your program's goals.
- Set a budget: Loyalty software pricing varies depending on the level of features offered, scalability, and vendor reputation. So, you need to determine a realistic budget that aligns with your company's size and long-term program goals.
- Explore free trials/demos: Many loyalty software vendors offer free trials or demos. Take advantage of these opportunities to test-drive the software and see if it's user-friendly and intuitive for both your staff and your customers.
We've discussed how to identify trustworthy customer loyalty software. Now, let's explore our carefully chosen list of 18 options to help you find the perfect solution for your needs.
13 top customer loyalty software to check out in 2025
Following are the lists of customer loyalty software that must be checked in 2025.
1. Loyalife
Loyalife is a one-stop SaaS-based solution for brands that want to build a scaling loyalty program. Because of its ability to customize the loyalty program, an organization can easily build the initiative that suits its needs. From defining rules of the reward accrual to integrating tiered levels, point systems, and reward generation from a vast catalog containing over 10 million rewards, Loyalife can seamlessly help you scale.
Key features:
- Multi-currency and multi-region capabilities that allow businesses to manage loyalty programs across multiple countries and currencies.
- Custom templates to run marketing campaigns and engage users
- API-centric infrastructure designed to integrate with your CRM, transaction systems, and marketing tools seamlessly.
- Easy enrolment process with 24/7 onboarding support.
- Seamless integration with various CRMs, survey tools, and email tools.
- Customization of the rewards and personalization of the reward program.
- AI-enabled analytics to get deeper insights across every touch point
Pricing: Custom. Contact Loyalife sales team.
G2 rating: 4.2/ 5
Free trial: Not available.
2. Comarch
Comarch loyalty marketing platform is another comprehensive solution designed to help businesses collect, analyze, and manage loyalty programs across various touchpoints. Whether it is for using customer data or setting up promotions, loyalty campaigns will run smoothly with Comarch. The solution uses AI and machine learning algorithms to collect and analyze customer data and enables personalized customer experiences to drive customer retention.
Key features:
- The software comes with easy-to-use features.
- It offers round-the-clock support in local languages.
- Set up and manage various marketing campaigns, including promotions, discounts, and product giveaways.
- Personalize the customer experience to deliver experiences to customers across multiple touchpoints.
Pricing: Unavailable. Get in touch with Comarch to know about their planning.
G2 rating: 4.1/ 5
Free trial: Unavailable.
3. Reward360
Reward360 is a marketing automation platform that offers a range of tools for businesses to streamline their marketing efforts. The platform is relied upon by many due to its ease of use, and powerful automation capabilities.
Key features:
- A reliable email marketing tool that allows users to send automated email campaigns.
- Automates marketing processes to streamline workflows and increase efficiency.
- Powerful marketing automation capabilities.
Pricing: Unavailable. Contact Reward360 to know more.
G2 ratings: 4.5/ 5
Free trial: Unavailable.
4. Salesforce loyalty management
Another great installation in the list is the Salesforce loyalty management software that skillfully handles customer loyalty programs. Whether you want to design and tailor your loyalty programs based on specific needs or track the effectiveness of the running program, Salesforce loyalty management software should be the go-to.
Key features:
- 360-view of customer relationships as you can easily integrate loyalty data with customer data
- Seamless integration with other Salesforce tools, such as Salesforce service cloud, Data cloud, and Marketing cloud.
- Personalized rewards and incentives can be added.
- Enabling partner-centric incentive programs.
Pricing:
- Starter: $20,000.00/ Per month
- Growth: $35,000.00/ Per month
- Advanced: $45,000.00/ Per month
G2 rating: 4.7/ 5
Free trial: Not available.
5. Annex cloud
Annex Cloud has been the leader in customer loyalty technology and service solutions due to its ability to incentivize customers. Focused on transforming the loyalty solution for enterprises, a business can leverage its range of features to enhance customer engagement. From personalization across the customer journey to advocacy marketing, Annex Cloud has been a scalable solution.
Key features:
- Collect and display customer reviews across various channels, including in-store, online, mobile app, email, and SMS.
- Review forms can be tailored to specific products and categories, including basic text boxes and specific questions like fit, size, and durability.
- An intuitive moderation dashboard for quickly reviewing and approving customer reviews. Users can also reply to customers directly and sort reviews by product, department, status, or star rating.
- Add referral calls to action.
Pricing: $15,000/ A year.
G2 rating: 4.2/ 5
Free trial: Unavailable.
6. Talon.one
A powerful customer advocacy engine is Talon.one that helps businesses build targeted and customized marketing promotions around customers and curated session data. Easily create, manage, and distribute track discounts, coupons, referrals as well as loyalty programs through this holistic platform.
Key features:
- Integrate existing systems and utilize existing data to configure discount campaigns.
- A robust set of features, including activity tracking, gift card management, multi-channel marketing, referral tracking, membership management, and affiliate marketing.
- Customize campaigns by incorporating location-based data
- Import external location data in GeoJSON format to deliver area-specific discounts.
- Manage loyalty programs and membership tiers.
Pricing: €1,500/ A month
G2 ratings: 4.6/ 5
Free trial: Available.
7. Loylogic
Loylogic, an innovative loyalty management solution, offers a range of features to enhance customer relationships and improve brand engagement. Their specialty lies in creating and managing loyalty programs through point computation, tier levels, and business rules for points awards. Apart from this, there are other remarkable features.
Key features:
- Personalize rewards to give what your customers want.
- Gamify the process of rewards to boost engagement.
- Offer tangible rewards, such as merchandise and gift cards, to loyalty program members.
Pricing: Contact Loylogic
G2 rating: NA
Free trial: Unavailable
8. OneEmpower
OneEmpower, preferable for industries including retail, hospitality, and e-commerce, is a reliable loyalty program management platform that focuses on customer loyalty programs. The platform offers a range of features to help businesses engage with their customers and build brand loyalty.
Key features:
- Customizable loyalty program design
- Automated points and rewards management
- Targeted marketing and communication tools
- Real-time analytics and reporting
Pricing: Contact OneEmpower
G2 ratings: NA
Free trials: Unavailable
9. Antavo
Antavo is a versatile customer loyalty software that is suited for businesses of all sizes. It is a no-code, API-centric platform that makes designing loyalty programs easy and pleasing.
Key features:
- You can gamify challenges and badges for further customer engagement.
- Advanced rule setting of the loyalty program.
- Community-building tools to foster a sense of belonging around your brand.
- Scalable reporting and analytics to track the program performance and analyze customer behavior.
Pricing: €1,500/ A month
G2 rating: 4.5/ 5
Free trial: Unavailable
10. Tada
Tada is a suitable B2B2C loyalty & rewards platform that allows businesses to efficiently maximize customer retention. The goal of Tada is the build loyalty and drive growth through its unified solution.
Key features:
- Tada is a loyalty engine.
- It offers membership and has gamification to improve engagement.
- Loyalty cards and rewards are some aspects that have managed the ecosystem.
Pricing: $1,000/ A year.
G2 rating: 4.5/ 5
Free trial: Unavailable.
11. Blu loyalty
Blu Loyalty is a feature-rich platform that can help businesses build strong customer relationships and improve loyalty and retention. From segmentation to generating customized reward programs, Blu can be an attractive choice for businesses to improve their engagement strategies.
Key features:
- Allows businesses to segment their customers based on their behavior, demographics, and preferences.
- Offers customizable reward programs that can be tailored to specific customer segments.
- BLU Loyalty provides detailed analytics and insights on customer behavior
- The platform integrates with various systems, including CRM, ERP, and e-commerce platforms.
Pricing: Unavailable. However, Blu offers flexible pricing plans to suit different business needs.
G2 rating: NA
Free trial: Available
12. Collinson
If your goal is to enhance customer engagement and retention with a flexible pay structure, Collinson is the way to go. This well-established loyalty program provider caters to various industries, including airlines, hotel groups, and financial services.
Key features:
- Tailor a loyalty program based on each client's specific needs and goals.
- Get access to SmartEngage and SmartRedeem platforms to enable seamless member experiences and efficient reward fulfillment.
- Get detailed analytics to help clients optimize their loyalty strategies.
Pricing: Unavailable. However, their pricing model is flexible and tailored to each client's requirements.
G2 rating: NA
Free trial: Unavailable.
13. Capillary Loyalty+
Capillary Loyalty+, a part of Capillary Technologies, is a B2B SaaS platform that helps power omnichannel loyalty management and customer engagement solutions across 30+ countries. With this solution, you can get a 360-degree view of your loyalty campaign and measure the loyalty program ROI.
Key features:
- Boost CLV and foster repeat sales through personalized rewards.
- Offer advanced reporting and visual dashboards for data analysis
- Supports transactions and behaviors across multiple channels, including in-store, online, and mobile.
- Enhances customer engagement through leaderboards and gamification.
Pricing: $30,000/ A year
G2 ratings: 5/ 5
Free trial: Unavailable
Why Loyalife is the best customer loyalty software
Loyalife stands out as a premier customer loyalty software due to its comprehensive and customizable features designed to enhance customer engagement and drive business growth.
Customizable loyalty engine
Loyalife offers a scalable loyalty engine that allows businesses to launch engaging programs tailored to their specific needs. The platform supports the creation and management of multiple loyalty programs under a single account, each with its own configurations, such as currency settings, points expiration schedules, and conversion rates.
Advanced customer engagement
The system enables businesses to leverage member segments to run personalized multichannel marketing campaigns. With customizable templates, companies can effectively engage customers through targeted communications, fostering stronger relationships and increased loyalty.
Comprehensive analytics and insights
Loyalife provides advanced AI-enabled analytics and insights across each touchpoint of your program and engagement campaigns. This data-driven approach empowers businesses to make informed decisions, optimizing their loyalty strategies for better results.
Extensive rewards marketplace
With access to over 10 million redemption options, including travel bookings, gift cards, merchandise, experiences, and charitable donations, Loyalife ensures that customers have a wide array of choices, enhancing satisfaction and program participation.
Seamless integration and robust security
Designed with an API-centric infrastructure, Loyalife integrates effortlessly with existing CRM, transaction systems, and marketing tools, providing a unified and efficient loyalty management experience. Additionally, the platform prioritizes data protection, adhering to the highest standards of security and compliance to safeguard customer information.
By combining these features, Loyalife delivers a powerful and flexible solution for businesses seeking to build and manage effective customer loyalty programs.
Conclusion
Building a loyal customer base is crucial for long-term business success. In this, customer loyalty software plays a vital role as it helps foster long-lasting relationships between businesses and their customers. The list of 17 customer loyalty software in this blog can help you retain existing customers, increase their lifetime value, and gather valuable insights into customer behavior.
FAQ's
1. How do I choose the right loyalty software for my business?
To select the right loyalty software, identify your goals (e.g., retention, engagement), list the features you need (e.g., points systems, tiered rewards), set a budget, and test potential platforms through demos or trials to ensure they align with your business needs.
2. Can small businesses benefit from loyalty software?
Yes, small businesses can use loyalty software to build customer relationships, enhance engagement, and encourage repeat purchases. Many platforms offer scalable solutions, making it affordable and effective for businesses of all sizes.
3. What features should I look for in customer loyalty software?
Look for features like customizable rewards, real-time analytics, multi-channel support, seamless integrations with CRMs, and tools for personalized customer engagement. Additional options like gamification or tiered programs can also enhance customer experiences.
4. Is customer loyalty software worth the investment?
Yes, investing in loyalty software helps businesses increase customer retention, boost revenue, and gain insights into customer preferences. These benefits often outweigh the costs, making it a valuable tool for sustainable growth.
